Vadodara, Gujarat, India
Summary
Analyzed the effectiveness of McDonald's India's digital marketing strategies, evaluating consumer engagement and brand perception across key social media platforms.
Highlights
Conducted a comprehensive analysis of McDonald's digital marketing strategies, identifying key performance indicators and areas for enhancement.
Applied Chi-square analysis to primary research data, quantitatively assessing consumer engagement and brand perception on Instagram and Facebook.
Provided data-driven insights to optimize digital campaigns, aiming to enhance brand visibility and consumer interaction.